Privacy Policy

1. Privacy at a Glance

General Information

The following information provides a brief overview of what happens to your personal data when you visit our website. Personal data refers to any information that can be used to identify you personally. For detailed information on data protection, please refer to our Privacy Policy, which is listed below this text.

Data Collection on Our Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact information in the legal notice section of this website.

How do we collect your data?

Your data is collected, on the one hand, when you provide it to us. This may include, for example, data that you enter into a contact form.
Other data is collected automatically by our IT systems when you visit the website. This consists primarily of technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure that the website functions properly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive, free of charge, information regarding the source, recipients, and purpose of your stored personal data. You also have the right to request the correction, restriction, or deletion of this data. For this and any other questions regarding data protection, you may contact us at any time at the address provided in the legal notice. Furthermore, you have the right to file a complaint with the competent supervisory authority. Additionally, under certain circumstances, you have the right to request the restriction of the processing of your personal data. For details on this, please refer to the Privacy Policy under “Right to Restriction of Processing.”

Analytics tools and third-party tools

When you visit our website, your browsing behavior may be analyzed for statistical purposes. This is primarily done using cookies and so-called analytics tools. The analysis of your browsing behavior is generally anonymous; your browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information about these tools and your options for objecting can be found in the following privacy policy.

2. General Information and Mandatory Disclosures

Privacy Policy

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection laws and this Privacy Policy. When you use this website, various types of personal data are collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done. Please note that data transmission over the Internet (e.g., during
communication via email) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.

Information about the data controller

The entity responsible for data processing on this website is:
EliteGold
Christian Kecel
Hansaring 7
48155 Münster
Phone: 0251 / 14929326
Email: info@elitegold.de
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Withdrawal of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. To do so, simply send us an informal email. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Right to object to data collection in specific cases and to direct marketing from
(Art. 21 GDPR)

If data processing is based on Article 6(1)(e) or (f) of the GDPR, you have the right at any time to object to the processing of your personal data on grounds relating to your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this Privacy Policy. If you object, we will no longer process your personal data in question, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims (objection under Article 21(1) of the GDPR).
If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing. If you object, your personal data will no longer be used for direct marketing purposes (objection pursuant to Art. 21(2) GDPR).

Right to file a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place where the alleged violation occurred. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to receive, or to have transferred to a third party, data that we process automatically based on your consent or in fulfillment of a contract, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock icon in your browser bar. When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

Access, Blocking, Deletion, and Correction

In accordance with applicable legal provisions, you have the right at any time to receive, free of charge, information about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as the right to have this data corrected, restricted, or deleted, if applicable. For this and any other questions regarding personal data, you may contact us at any time at the address provided in the legal notice.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. To do so, you may contact us at any time at the address provided in the legal notice. The right to restrict processing applies in the following cases:

• If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification process, you have the right to request that the processing of your personal data be restricted.
• If your personal data has been or is being processed unlawfully, you may request that the processing be restricted instead of having the data erased.
• If we no longer need your personal data but you need it to exercise, defend, or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of being erased.
• If you have lodged an objection under Article 21(1) of the GDPR, a balancing of your interests against ours must be carried out. Until it is determined whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, such data may—apart from its storage—be processed only with your consent or for the purpose of asserting, exercise, or defend legal claims, or to protect the rights of another natural or legal person, or for reasons of a substantial public interest of the European Union or a Member State.

Objection to promotional emails

We hereby object to the use of contact information published in accordance with legal disclosure requirements for the purpose of sending unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

3. Data Collection on Our Website

Cookies

This website uses cookies in some cases. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser on your next visit. You can configure your browser to notify you when cookies are set
and to allow cookies only on a case-by-case basis, to block the acceptance of cookies in specific cases or generally, and to enable the automatic deletion of cookies when you close your browser. Disabling cookies may limit the functionality of this website. Cookies that are necessary for the execution of the electronic communication process or
for the provision of specific functions you have requested (e.g., shopping cart function) are stored on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of its services. To the extent that other cookies (e.g., cookies for analyzing your browsing behavior) are stored, these are addressed separately in this privacy policy.

Contact Form

If you submit inquiries to us via the contact form, we will store the information you provide in the form—including the contact details you enter there—for the purpose of processing your inquiry and in case we have any follow-up questions. We will not share this data without your consent. The processing of the data entered in the contact form is therefore based exclusively on your consent (Art. 6(1)(a) GDPR). You may revoke this consent at any time. To do so, simply send us an informal email. The lawfulness of the data processing operations carried out prior to the revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

Inquiries by email, phone, or fax

If you contact us by email, phone, or fax, your inquiry—including all personal data contained therein (name, inquiry)—will be stored and processed by us for the purpose of handling your request.
We will not disclose this data without your consent.
The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6(1)(a) GDPR) and/or on our legitimate interests (Art. 6(1)(f) GDPR), as we have a legitimate interest in the effective processing of inquiries directed to us.
The data you send to us via contact inquiries will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.

Processing of data (customer and contract data)

We collect, process, and use personal data only to the extent necessary for the establishment, content, or modification of the legal relationship (master data). This is done on the basis of Article 6(1)(b) of the GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. We collect, process, and use personal data regarding the
use of our website (usage data) only to the extent necessary to enable the user to use the service or to bill for it.
The collected customer data will be deleted upon completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

4. Analytics Tools and Advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is generally transmitted to a Google server in the United States and stored there.
The storage of Google Analytics cookies and the use of this analytics tool are based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP Anonymization
We have enabled the IP anonymization feature on this website. This means that Google will truncate your IP address within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before transmitting it to the United States. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

Browser Plugin
You can prevent the storage of cookies by adjusting your browser settings; however, please note that in this case you may not be able to fully utilize all the functions of this website. Furthermore, you can prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Objection to Data Collection
You can prevent Google Analytics from collecting your data by clicking the following link. An opt-out cookie will be set to prevent the collection of your data during future visits to this website: Disable Google Analytics. For more information on how Google Analytics handles user data, please refer to Google’s Privacy Policy:
https://support.google.com/analytics/answer/6004245?hl=de

Order processing
We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Demographic Features in Google Analytics
This website uses the “demographic features” function of Google Analytics. This allows reports to be generated that provide information about the age, gender, and interests of website visitors. This data is derived from Google’s interest-based advertising and from third-party visitor data. This data cannot be attributed to any specific individual. You can disable this feature at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to Data Collection.”

Retention Period
User- and event-level data stored by Google that is linked to cookies,
user identifiers (e.g., User ID), or advertising IDs (e.g., DoubleClick cookies,
Android Advertising ID) are anonymized or deleted
after 14 months. For more details, please visit the following link:
https://support.google.com/analytics/answer/7667196?hl=de

Plugins and Tools

Google Web Fonts

This site uses web fonts provided by Google to ensure consistent font display. The Google Fonts are installed locally. No connection is made to Google’s servers.

Google Maps (with consent)

This site uses the Google Maps service via an API. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. To ensure data protection on our website, Google Maps is disabled when you first visit our site. A direct connection to Google’s servers is only established once you manually activate Google Maps (consent pursuant to Art. 6(1)(a) GDPR). This prevents your data from being transmitted to Google the moment you first visit the site.
After activation, Google Maps will store your IP address. This is then typically transmitted to a Google server in the United States and stored there. The provider of this site has no influence over this data transmission after Google Maps has been activated. For more information on the handling of user data, please refer to Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/

Livezilla Tech Chat

This website uses a live chat service provided by Livezilla GmbH. http://www.livezilla.net/home/de. The chat service uses “cookies,” which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website (including your IP address)
is transmitted to a Livezilla server and stored there. Livezilla will use this information to evaluate your use of the website, to compile reports on website activity for the website operators, and to provide other services related to website and internet usage. Livezilla may also transfer this information
to third parties where required by law or where such third parties process the data on behalf of Livezilla. Livezilla will under no circumstances associate your IP address with any other data. You can prevent the installation of cookies by adjusting your browser settings accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. By using this website, you consent to the processing of the data collected about you by Livezilla in the manner described above and for the purpose stated above.

6. Payment Providers and Resellers

PayPal

On our website, we offer payment via PayPal, among other options. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).
If you select payment via PayPal, the payment details you enter will be transmitted to PayPal.
The transmission of your data to PayPal is based on Art. 6(1)(a) GDPR (consent) and Art. 6(1)(b) GDPR (processing for the performance of a contract). You have the option to withdraw your consent to data processing at any time. Withdrawal does not affect the lawfulness of data processing operations that took place prior to the withdrawal.